There is not one right answer to the question of whether you should build a mobile app or mobile website. There are advantages and disadvantages to both choices.
Mobile App VS Mobile Website
There are also situations where you might want to build both a mobile app and a mobile website as part of your overall mobile marketing strategy. This all depends on your marketing goals and marketing strategy.
The BASICS - A mobile app runs on your smartphone somewhat like a piece of software runs on a computer. You need to download a mobile app to get it onto your smartphone. A mobile website is somewhat like a mobile friendly version of your normal website. A mobile website can only be accessed if you have access to the internet.
Choosing if creating a mobile website or building a mobile app is best for your business is indeed a complicated decision. You’re going to go into the advantages and disadvantages of each option. You will also want to look at the costs associated with building an app compared to the costs associated with creating a mobile website. You will find that a mobile site is much less expensive in both up front costs and overall costs.
Take a look at some of the facts about mobile apps and mobile websites. This should help you in making a decision as to which is best, a mobile app or mobile website.
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