Small Businesses and Mobile Apps
Marketing has taken on a new flair with the use of mobile apps for businesses in New York, and any business that wants to bring more customers through the doors and improve their bottom line can benefit from utilizing a mobile app.
Whether you want to engage your customers or improve the efficiency of your day-to-day business, there are great things that mobile apps can do to help. A mobile app is also a great companion to a mobile website, allowing customers who visit your mobile website to do extras, such as search your inventory or schedule an appointment.
Pre-built apps exist that promise to improve your business efficiency. Apps such as Total Recall let you record business meetings or calls for later playback. An app like Easy Sign promises to make paper documents needless. Easy Sign lets you sign documents using your finger right on the screen of your mobile device.
What if you would like to build your own app? A lot of businesses have done so, and wouldn’t do it any other way. Custom apps let you design and build the app that will help you accomplish your specific business needs and goals, without having to search for and find one that you might be able to make work for your business.
For instance, if you are a store that sells beauty products, you might want to provide an app that your customers can use to find the right shade of makeup, or the right at-home hair coloring kit. A golf course could create an app that gives their golfers a bird’s eye view of the course, along with tips on wind direction and which club may be best for the yardage.
A salon or spa may build an app specifically for their clients to schedule appointments through and receive reminders via text message. One of the top online companies that alows you to build your own app is called Shoutem.
Creating and building a mobile app for business does not have to be a difficult process. If you are a business owner who is also technologically savvy, you may be able to create your app yourself. If you’re like most of the rest of us, you may prefer to hire out the job to an expert.
Before you hire someone who needs office space and equipment provided in house, consider outsourcing your mobile app development. Outsourcing is a great way to hire an expert, yet save money on overhead such as office space and computers.
Outsourcing mobile app development can be done at sites like oDesk or Elance. Both sites are great resources for companies looking to hire an expert, whether that expert is a mobile app designer, developer, or a writer or photographer. oDesk, for instance, has an expansive listing of available experts, for whatever job you need done.
They make it very easy for employers like you to search through the database and find the right person based on area of expertise, hiring fee, past work experience, and reviews by other employers. Hiring is completely flexible, meaning you have the option to hire one person or a whole team of experts.
Through the oDesk or Elance platform, you are then able to work with your selected experts as if they were in the office with you.
Elance literally has thousands of experts to choose from. They are all graded by past employers and their work history, making it easier to find the right person for your job. At Elance you can get a satisfactory work guarantee and okay work that has been done before you pay for it, so you will never pay for a job that was not done to your satisfaction.
With great options like Elance and oDesk, you can design a build a mobile app that will help your business attract, engage and cater to your customers in an increasingly mobile world.
New York Mobile Marketing is taking off in popularity. Small Businesses in New York should start to look into mobile marketing strategies such as:
- SMS Text Marketing
- Mobile Apps
- Mobile Advertising
- Mobile Websites
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