Mobile Apps and SMS Marketing for Nonprofits
Mobile marketing for nonprofits is another critical channel to reach donors for your nonprofit or charity in New York. Mobile apps are the fastest growing segment of mobile marketing – smart phones owners, which represent 50% of US cell phone owners are now spending an average of 2 hours per day using iPhone apps and Android apps for fun, to read books, on line magazines and more.
By setting up a mobile app for your nonprofit or charity, you can encourage donations to your cause and spread awareness to a wider range of people and increase results for your nonprofit beneficiaries.
By branching into mobile app development, your nonprofit or charity can expand its mobile presence and attract new donors while continuing to engage past and current donors. Mobile app design does not have to be complicated or expensive – you can easily outsource your mobile app development to an online service such as www.youbuildapp.com – who will develop and launch mobile apps for your nonprofit group for as low as $279.
Another source to outsource mobile app creation to independent app developers is called Odesk where you can post your mobile apps project and receive competitive bids from app developers all over the world.
What’s more, mobile app development using a resource like oDesk is low-risk – your payment will be held in escrow and not disbursed to the developer until you are satisfied with your mobile app design.
Mobile marketing for nonprofits can be greatly enhanced by offering iPhone apps and Android apps to engage donors. Your mobile app design can offer a tool people can use, a game to entertain or information contributors may find interesting. Mobile apps can also be a conduit for donations, such as:
Bliss is a mobile app the raises breast cancer awareness
Shazam is one of the many charitable iPhone apps that helps raise donations for charities in Africa fighting AIDS, malaria and tuberculosis
Phospho is one of the many Android apps that serves as a tool – it is paid app that functions as a flashlight tool and 100% of the revenues go to benefit the blind
Support Haiti is a mobile marketing for nonprofits app that drives donations to victims of the earthquake in Haiti
Mobile app development is easy and cost-effective whether you hire local app developers or outsource the mobile app development to one of the resources mentioned above. You can develop a mobile app with just a simple concept you think donors may be interested in – whether it’s a news feed, slideshow of the impact of your charity, a simple game that ties in to your cause or a useful tool of some sort.
By offering mobile apps, you broaden your mobile marketing for nonprofits strategy by opening another channel of communication. Whether you outsource mobile apps or develop them in-house using low cost online development tools, you can increase donations and spread brand awareness for your nonprofit by offering a free or low cost app to the millions of smart phone users across the US.
Mobile Marketing in New York is taking off in popularity. Nonprofits in New York should start to look into mobile marketing strategies like:
- SMS Text Marketing
- Mobile Apps
- Mobile Advertising
- Mobile Websites
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