Mobile Marketing for Your Salon or Spa

by Michael Armstrong

Mobile Marketing Strategies for Salon and Spa 

Salon Mobile Marketing StrategyMobile marketing is growing by leaps and bounds in all business niches in New York. Spas and salons are using mobile marketing for salons to increase business, fill open appointments and reduce cancellations. From mobile websites to mobile apps and text message marketing, for salons and spas like yours, salon mobile marketing can help you reach your clients more effectively.

When people want to schedule a salon or spa visit, more and more people are using their smart phones to use local business search engines to find establishments to patronize. Having mobile websites enables them to find you more easily – and what’s more important – not having a mobile website can be the reason potential customers pass you by in favor of a competitor who is reaching out to them via mobile marketing.

Text message marketing is an easy way to reach out to customers when last-minute cancellations leave your stylists or technicians high and dry – by sending out a last-minute discount offer to a segment of your SMS marketing base, you should be able to easily fill the vacancy and get your business day back on track.

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SMS marketing can also be used to let people know about new offerings, new stylists, sales on styling products, sales and discount offers. Engaging people to come back in for repeat business keeps you foremost in their mind and helps build customer loyalty.

Mobile websites are not only critical to local searches by smart phone owners, but are a great conduit to sign people up for your text message marketing for salons program. By offering a discount in exchange for an opt-in, you’ll incent people to interact with your salon or spa via text message marketing.

Your salon or spa mobile website is integral to your strategy for mobile marketing for salons. Your mobile website should give critical information customers or potential customers need such as a click-to-call phone number, directions that link to your GPS, list of services and any promotions your salon or spa is offering.

You can easily use salon mobile marketing to send text message marketing reminders of upcoming appointments to reduce cancellations or to remind clients they are due for a service (cut, color, etc.) By encouraging them to interact with you via SMS marketing, you enrich your relationship with your clients which can drive sales.

Another aspect of mobile marketing for salons you may want to consider is mobile apps. Currently, mobile apps account for the most time spent on smart phones and by tapping into this trend, you can engage your clients and potential clients through another communication challenge. By offering a free mobile app, you can entertain or inform your clients or fill a need in their life they didn’t even know they had until you addressed it.

A mobile app as part of salon mobile marketing can allow your clients to try different hairstyles, hair colors, makeup styles and more. This aspect of mobile marketing can further enrich your communications with your customers.

By developing mobile apps, establishing mobile websites and implementing text message marketing for salons, you can prevent cancellations, encourage more frequent visits and engender loyalty by staying in constant contact with your customers.

Here are some resources for Salon and Spa Owners interested in Mobile Marketing Strategies:

  • Tatango – SMS Marketing Company for Salons & Spas
  • DudaMobile – Mobile Websites for Salons & Spas
  • Odesk – Outsourcing for Mobile Strategies



Mobile Marketing in New York is taking off in popularity.  Salons in New York should start to research mobile marketing strategies like:

  • SMS Marketing
  • Mobile Apps
  • Mobile Advertising
  • Mobile Websites

If you own a Spa or Salon in New York, take advantage of our FREE NEW YORK MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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